Photography Brief

Shown here is a typical Photography Brief that I worked to when shooting on location ar St george's park, home of the FA's football coaching accademy.

I was shooting a selection of photographs for publication on the FA's website highlighting the centre's goal keepers conference and traning event

The FA Licensed Coaches’ Club Conference

 Photography Brief

Background

The Licensed Coaches’ Club Conference takes place at St. George’s Park from the 1-4 December. The purpose of this brief is to identify the photography requirements throughout the conference that will enable us to:

(i)                  Celebrate the success of this year’s conference

(ii)                Promote next year’s conference

(iii)               Raise awareness of the Licensed Coaches’ Club

What’s required?

The FA requires a comprehensive range of images to capture the conference that can be utilise immediately for use in publications, websites and press materials. The FA will retain full copyright and ownership of all images.

Objectives

1.       Drive awareness and attendance for the 2013 conference

2.       To increase membership of the Licensed Coaches’ Club

3.       To support coaches with engaging and rich content, and raising awareness of the Future Game Philosophy

4.       To position St. George’s Park as a coach education centre / base for FA Learning

5.       To inspire the next generation of coaches

Target audience

·         Licensed coaches’ Club Members

·         Current coaches

·         Potential coaches via CFA/ tutors

Format

Images may be utilised in a variety of publications and marketing materials, for example:

·         Websites

·         Online banners/skyscrapers/MPUs

·         Email newsletters

·         Brochures

·         Press, magazine adverts (full and half page) and outdoor

·         Press & PR – provided for use in editorial

·         Pull-up banner stands

·         Exhibition graphics

Please ensure images are available in both landscape and portrait formats. When taking images with people please ensure a variety of options with close ups and also options with people not engulfing the entire shot.

Image style

Photography is a crucial element of the Licensed Coaches’ Club, helping to convey emotions and add impact to written content. Consideration should be given to:

·         Richly textured

·         Good mixture of dynamic coaching/ playing shots as well as more static people meeting people shots

·         Fully diverse

·         Full colour

·         Range from grassroots to elite

·         Showcase the destination and facilities

·         Good selection of portrait and landscape

Key areas to be photographed:

Saturday 1 December

Time	Activity	Location	Priority 1 – High priority 2  - Nice to have	Photographer 1-3
10.00am	Arrival	Hotel reception and Ballroom Foyer	2	1, 2 & 3
10.30am	Welcome Interviews with -------------------, Director of Football Development -------------------, Head of National Teams and ------------------, Head of Grassroots Coaching	Ballroom	1	1, 2 & 3
11.00am	----------, Assistant National Coach Women’s Football ------------, UK Athletics, Coach to Jessica ---------- , England International -----------, National Development Manager (Disability)	Ballroom	1	1, 2 & 3
12pm	Club Development ------------, FA National Clubs Services ---------------Manager and	Ballroom	1	1, 2 & 3
12.45pm	Lunch	Ballroom Foyer
2.00pm	Practical Workshops U 11’s – ---------, National Development Coach (5–11) U 12–16’s – ------------, National Development Coach (12–16)	Indoor 3G Elite pitch	1 1	1 2 & 3
3.15pm	Break
3.45pm	Practical Workshops Girls Football – -, Regional Coach Development Manager Transference to 7v7 - 9v9 – 11v11 –- Regional Coach Development Futsal Transference – -, Regional Coach Development Manager Goalkeeping – -, Senior Regional Coach Development Manager	Indoor 3G pitch Elite pitch Sports Hall Pitch 4	2 1 2 2	1 1 2 3
5.00pm	FA Licensed Coaches Club -, National Game Coaching Workforce Manager	Ballroom	2	1, 2 & 3
5.15pm	Review of the day	Ballroom	2	1, 2 & 3
5.30pm	Close	Ballroom		1, 2 & 3
5.45pm	Optional tour of St. George’s Park		2	1, 2 & 3
8.00pm	Gala dinner Guest speaker - -	Ballroom	1	1, 2 & 3

Sunday 2 December

Time	Activity	Location	Priority 1 – High priority 2  - Nice to have	Photographer 1-3
9.30am	Welcome	Ballroom	2
9.35am	Guest interview with Owen Coyle	Ballroom	1	1, 2 & 3
10.05am	Managing the Mind, to Optimise Performance Dr -, Consultant Psychiatrist, UK Athletics, British Cycling / Team Sky Pro Cycling	Ballroom	1	1, 2 & 3
11.20am	Break
11.45am	Practical Workshops - Behaviour Management -, National Young Player Development Coach -, Sports Psychologist Better never stops - -, FA Learning Consultant	Indoor 3G Graham Taylor	1 2	1 & 2 3
1.00pm	Lunch
2.00pm	Practical Demonstrations -, FA Youth Coach Educator -, Academy Coach, Everton Football Club	Indoor 3G Elite pitch	1 2	1 2 & 3
3.30pm	Coaching Pathways COACH Bursaries – -, Football Consultant St. George’s Park – -, Head of FA Learning	Ballroom	2	1, 2 & 3
4.15pm	Review of the day	Ballroom	2	1, 2 & 3
4.30pm	Close

Monday 3 December

Time	Activity	Location	Priority 1 – High priority 2  - Nice to have	Photographer 1-3
10.00am	Arrival	Ballroom foyer	1	1, 2 & 3
10.30am	Welcome and Introduction Interviews with - Director of Football Development	Ballroom	1	1, 2 & 3
10.45am	Managing the Mind to Optimise Performance -, Consultant Psychiatrist, UK Athletics, British Cycling / Team Sky Pro Cycling	Ballroom	1	1, 2 & 3
12.00pm	Spanish Football -s, Technical Director Spanish FA -, Head of Coaching	All in the ballroom	1	1, 2 & 3
1.00pm	Lunch
2.15pm	Practical Demonstration -, Technical Director Spanish FA	Indoor 3G	1	1, 2 & 3
3.30pm	Break
4.00pm	Workshops Behaviour Management – -, National Young Player Development Coach -, Sports Psychologist Girls Football – -, Regional Coach Development Manager EPPP Update – -, The Premier League Excellence is a habit –- FA Learning Consultant	Indoor 3G Elite Desso Lecture Theatre Graham Taylor	1 1 1 1	1 1 2 3
5.15pm	Advanced Youth Award Update -, National Young Player Development Coach	Ballroom	2	1, 2 & 3
5.30pm	Close
5.45pm	Optional tour of St. George’s Park
8.00pm	Gala dinner -	Ballroom	1	1, 2 & 3

Tuesday 4 December

Time	Activity	Location	Priority 1 – High priority 2  - Nice to have	Photographer 1-3
9.30am	Welcome		2
9.35am	Guest Interview - -	Ballroom	1	1, 2 & 3
10.00am	Olympic/Paralympic Report - - - - (Disability)	All in Ballroom	1 1 1 1	1, 2 & 3
11.00am	Break
11.30am	Practical Workshop ---------, England National Team Manager	Indoor 3G	1	1, 2 & 3
12.45am	Lunch
1.45pm	Practical Workshops Foundation Phase – -, National Development Coach (5–11) Youth Phase – --------, National Development Coach (12–16) Professional Phase –-------, FA Elite Coaching Manager Goalkeeping –-, National Goalkeeping Coach	Indoor Sports Hall Indoor 3G Elite pitch Pitch 5 (Aztec)	2 2 1 2	2 1 1 3
3.00pm	Break
3.30pm	Elite Coaches Award and Pro Licence Update – -, FA Elite Coaching Manager COACH Bursaries – --------	Ballroom	2	1, 2 & 3
4.15pm	St. George’s Park and Review of the day -, Head of FA Learning	Ballroom	2	1, 2 & 3
4.30pm	Close

Close up shots of individuals:

Please note -------------------------- will support this are by pointing out who these people are.

Key areas, facilities and items to be photographed:

1.       Hotel Ballroom – including stage set, room set up, audience view

2.       Arrival and registration areas

3.       Sports Hall

4.       Indoor 3G pitch

5.       Elite pitch & viewing areas

6.       Goalkeeping area

7.       Pitch 4 & 5

8.       Licensed Coaches’ Club branding and signage

9.       Delegates viewing sessions

10.   Changing rooms

11.   McDonalds branding

Photo consent

·         Please ensure consent forms are completed when required

Dress code

·         Business dress

Image supply & guidelines

All images must be supplied with:

·         Title

·         File name

·         Description

Please supply in jpeg format about 4-6mb in size on a disc and/or via an online area.